Speaker
Description
This study examines media coverage of the “Marsz Niepodległości 2025” (Independence March) in Warsaw within the context of Poland’s highly polarized political and media landscape. Poland is characterized by strong divisions between political camps and closely aligned media outlets, making media–politics interdependence a defining feature of public discourse.
The aim of the research was to analyze how major Polish television broadcasters reported on the event, focusing on outlets with differing editorial lines and high audience reach. A qualitative comparative content analysis was conducted using main editions of TV news programmes. The study considered factors such as airtime, language evaluation, topic selection, issue salience, and editorial framing. It also included visual analysis, examining editing techniques, shot composition, and the representation of conflict.
The results show clear differences between broadcasters in both narrative and visual presentation. The same event was framed in contrasting ways, leading to different interpretations of the organizers’ intentions, participants’ behaviour, and the march’s social and political significance, including issues of safety.
The study concludes that these divergent framings significantly influence audience perception and provide strong empirical evidence of media polarization in Polish television news.
| Presenting author | Maciej Krzemiński |
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