2nd FORTHEM Annual Conference - Connecting Worlds of Science and Society"

Session

AI-driven realities: embracing the future of human and machine synergy

29 Jan 2025, 13:00

ONLINE

117. Using Gestalt Theory of Perception in Artifical Intelligence Training

Dr Abrorjon Boboev (Tashkent Institute of Chemical Technology, Uzbekistan), Dr Agnese Rusakova (Faculty of Education, Psychology and Arts, University of Latvia, Latvia), Dr Gulnora Aripova (Tashkent Institute of Chemical Technology, Uzbekistan), Dr Shahlo Komilova (Tashkent Institute of Chemical Technology, Uzbekistan), Dr Zebo Babakhanova (Tashkent Institute of Chemical Technology, Uzbekistan)

29/01/2025, 13:00

Oral presentation

Introduction. Artificial intelligence systems increasingly rely on large datasets, yet challenges remain in achieving human-like perception and pattern recognition. Gestalt theory, which explains how humans organize visual information into meaningful wholes, offers a promising framework for improving AI training processes.

Aim. This study analyzes theoretical aspects of Gestalt principles...

11. Digital Tools, Archetypes and Implications in Marketing Educational Products: A Path to Global Competitiveness

Halyna Mykhailenko (Department of International Relations, Poltava State Agrarian University)

29/01/2025, 13:20

AI-driven realities: embracing the future of human and machine synergy

Oral presentation

Modern education faces challenges such as globalization, competition, and the need for integrating new technologies. Marketing strategies based on archetypes and implications show significant potential. Their combination with digital capabilities and the prospect of incorporating neuromarketing opens new pathways for enhancing the effectiveness and improving the communication strategies of...

42. Come with me if you want to live

Jean-Francois Caron (University of Opole)

29/01/2025, 13:40

AI-driven realities: embracing the future of human and machine synergy

Oral presentation

Please find my abstract in attachment

36. European Union`s Strategy Tackling AI-generated Disinformation and Social-Media Threats

Dr Nicoleta Annemarie Munteanu (Lucian Blaga University of Sibiu)

29/01/2025, 14:00

AI-driven realities: embracing the future of human and machine synergy

Oral presentation

The European Union's strategy to tackle Artificial Intelligence-generated disinformation and social media threats is a comprehensive approach aimed at safeguarding democratic processes, public trust, and societal cohesion. As AI technologies evolve, they have increased the scale and sophistication of disinformation campaigns, making it challenging to detect and counter false narratives. The...

75. AI’s Environmental Burden – A Hidden Cost of Human-Machine Synergy

Robert Radziej (Uniwersytet Opolski)

29/01/2025, 14:20

AI-driven realities: embracing the future of human and machine synergy

Oral presentation

As artificial intelligence (AI) continues to revolutionize industries, streamline decision-making, and enhance human-machine synergy, its environmental impact remains an overlooked yet critical issue. While AI promises efficiency and progress, its energy-intensive infrastructure—data centers, large-scale computational training, and ongoing algorithmic operations—poses a growing sustainability...

1. Cultural Sensitivity in AI Translation of Chinese Language: Evaluating AI’s Capability to Grasp Culturally Rich Texts

Iulia Cindea (Lucian Blaga University of Sibiu)

29/01/2025, 14:40

AI-driven realities: embracing the future of human and machine synergy

Poster

The present study aims to critically evaluate the performance of the most popular AI translation tools in accurately translating culturally rich Chinese texts. Specifically, it seeks to assess the quality of translations regarding cultural sensitivity, idiomatic accuracy, and contextual appropriateness. The methodology followed includes a comparative analysis conducted using a curated corpus...

72. The Benefits of Applying the DISC Model: The Key to Improving Collaboration and Efficiency in the Organizational Environment

Mr Alexandru-Tobias Kocsis (Universitatea Lucian Blaga din Sibiu), Ms Jessica Koch (Universitatea Lucian Blaga din Sibiu)

29/01/2025, 15:00

Social Sciences, Humanities and Arts: insights from next-gen researchers

Oral presentation

Throughout history, people have been fascinated by the differences in personality among us. From Hippocrates to Carl Jung, William Marston, and many others, there has been an ongoing effort to decipher human behaviors, leading to the conclusion that three fundamental elements define our personality: heredity, environment and role models. Genetic traits do not entirely define our personality....