Loading [MathJax]/extensions/tex2jax.js
29–31 Jan 2025
ONLINE
Europe/Berlin timezone
May this conference bring fresh perspectives, fruitful collaborations, and great success!

The Russian-Ukrainian War: Multimodality and Visual Rhetorical Strategies in Romanian Media

31 Jan 2025, 11:07
13m
ONLINE

ONLINE

Oral presentation Social Sciences, Humanities and Arts: insights from next-gen researchers Social Sciences, Humanities and Arts: insights from next-gen researchers

Speakers

Denisa-Maria Bâlc (Lucian Blaga University of Sibiu)Mrs Iulia-Maria Ticărău (Lucian Blaga University of Sibiu)

Description

Background: The analysed issue holds significant importance because it highlights the role that the images used in the news media related to military conflicts play in the portrayal of female actors, seen as external pawns in military conflicts.
Aim: The aim of the current study was to emphasize the importance of using multimodality as a tool of analysis in the constitution of the feminine imaginary in the Romanian mainstream media news concerning the Russian-Ukrainian conflict.
Methods: Visual rhetorics; Corpus-based analysis;
Results and conclusion: The analysis of the visual rhetoric in the analysed news reports highlighted the following aspects: the women are actively present in the war, both in politics and directly on the front, despite the stereotypes that associate women with passivity. Essentially, the visual rhetoric of media reinforces traditional stereotypes about women's role in the public life and perpetuates gender inequality within society. Female identity is, however, revealed in the images analysed, especially in the category of social and general news, in the role of victim and valorised by emphasizing physical beauty. The visual rhetoric helps to shape the image of women in military conflicts, as they are depicted in the images analysed.

Presenting author Denisa-Maria Bâlc, Iulia-Maria Ticărău

Primary authors

Denisa-Maria Bâlc (Lucian Blaga University of Sibiu) Mrs Iulia-Maria Ticărău (Lucian Blaga University of Sibiu)

Presentation materials

There are no materials yet.