Modern education faces challenges such as globalization, competition, and the need for integrating new technologies. Marketing strategies based on archetypes and implications show significant potential. Their combination with digital capabilities and the prospect of incorporating neuromarketing opens new pathways for enhancing the effectiveness and improving the communication strategies of...
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The European Union's strategy to tackle Artificial Intelligence-generated disinformation and social media threats is a comprehensive approach aimed at safeguarding democratic processes, public trust, and societal cohesion. As AI technologies evolve, they have increased the scale and sophistication of disinformation campaigns, making it challenging to detect and counter false narratives. The...
As artificial intelligence (AI) continues to revolutionize industries, streamline decision-making, and enhance human-machine synergy, its environmental impact remains an overlooked yet critical issue. While AI promises efficiency and progress, its energy-intensive infrastructure—data centers, large-scale computational training, and ongoing algorithmic operations—poses a growing sustainability...
The present study aims to critically evaluate the performance of the most popular AI translation tools in accurately translating culturally rich Chinese texts. Specifically, it seeks to assess the quality of translations regarding cultural sensitivity, idiomatic accuracy, and contextual appropriateness. The methodology followed includes a comparative analysis conducted using a curated corpus...
Throughout history, people have been fascinated by the differences in personality among us. From Hippocrates to Carl Jung, William Marston, and many others, there has been an ongoing effort to decipher human behaviors, leading to the conclusion that three fundamental elements define our personality: heredity, environment and role models. Genetic traits do not entirely define our personality....
