Speaker
Halyna Mykhailenko
(Department of International Relations, Poltava State Agrarian University)
Description
Political campaigns in the modern world face the challenges of globalization and digitalization, necessitating new approaches to voter communication. The recognition of language's ability to influence political processes has emerged relatively recently. Postmodern discourse considers identity as subjective and dynamic, making it adaptable to sociocultural changes, which is crucial for the success of political campaigns. Incorporating psycholinguistics and implication strategies allows campaigns to address the fluidity of voter identities, ensuring relevance and resonance with their narratives.
| Presenting author | Halyna Mykhailenko |
|---|
Primary author
Halyna Mykhailenko
(Department of International Relations, Poltava State Agrarian University)
